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Daryn Strauss is a WRITERS GUILD AWARD winning writer, producer, and director, who has won numerous awards on projects that have garnered over 250 million views. A self-proclaimed "digital chick," she has produced award-winning video platforms, live events, livestreams, video series, and social media for NBCUniversal, AOL, Digitas, Astronauts Wanted, Sony Music, and more.
Her sassy, touching, and relatable voice and quick-witted dialogue first received notice when her web series Downsized launched as part of the first wave of scripted web series. The pioneering, critically acclaimed dramedy followed the desperate and absurd choices of middle class New Yorkers during the economic crisis and was recognized by numerous publications including the Los Angeles Times, Indiewire, Fast Company, and The Guardian as one of the best scripted series on the web, earning Daryn a 2012 WRITERS GUILD AWARD nomination. In 2016, she took home the WRITERS GUILD AWARD for Original New Media for Weight, her online comedy about life after reality TV weight loss, which she created, wrote, and executive produced through her production company Digital Chick, named after her popular blog.
For Astronauts Wanted and Sony Music, she created #DayOff, a social media take on Ferris Bueller’s Day Off for Vine and YouTube featuring teen internet superstars Cameron Dallas, Nash Grier, and Lauren Giraldo (2.5 million+ views on YouTube).
She was also part of the writing team of the EMMY AWARD winning transmedia series The Lizzie Bennet Diaries, a modernization of Pride and Prejudice with Lizzie Bennet as a YouTube vlogger which is one of the most popular multi-media shows of all time (75 million+ views on YouTube). She directed the digital programming strategy for AOL's EMMY AWARD nominated multi-platform series MAKERS, which aired on PBS and MAKERS.com. Her content strategy led MAKERS to go viral-- 40 million+ views on MAKERS.com and a #1 trending topic on Twitter during primetime hours.
On the live events side, she is a long-time producer and writer of several Newfronts, including Digitas's NewFront, the anchor event of NewFronts week which has featured thought-provoking segments on the state of the online video industry from media executives to A-listers to internet stars with pre-show and simulcast livestreams hosted by Cheddar and Twitter throughout the years. She has also been the writer and producer of Studio71 NewFronts, surrounding which the virtual #WaterBalloonFight was launched to 131 million social impressions. She also produced the red carpet premiere of MAKERS: Women Who Make America at Lincoln Center, and most recently she served as the producer for the digital companion experience for NBCUniversal's 2017 Upfront at Radio City Music Hall.
Daryn is best known for her 2010-2012 blog “Digital Chick TV” which celebrated the work of female online video creators. Over the course of her career, she has spoken at many events-- from the Writers Guild to NYWIFT to UrbanWorld Film Festival to Baltimore New Media Festival and even on Capitol Hill-- offering insights into the latest issues in online video and social media.
Winner, Writers Guild Award (2016) for Weight
Nominee, Writers Guild Award (2012) for Downsized
(Awarded on behalf of)
Winner, ProMaxBDA Award (2017), on behalf of NBCUniversal
Winner, Digiday Publishing Award (2013), on behalf of AOL's MAKERS
(Projects worked on awarded)
Winner, Emmy Award (2013), The Lizzie Bennet Diaries
Nominee, Emmy Award (2013), MAKERS: Women Who Make America