Brand Work

Daryn Strauss is an award-winning Content Strategist and Creative Producer with extensive experience working with creative teams on projects spanning digital, social, video, TV, live events and mobile, both on the agency-side and in-house, for agencies such as Digitas, BBH, and BBDO and publishers such as NBCUniversal, AOL, PBS, and Sony Music.

 
 
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BBH NEW YORK CLIENT: BRIGHTHOUSE FINANCIAL

Served as lead creative and editorial director for the Insights Panel series for client Brighthouse Financial which includes a video series, podcast series, and articles geared for financial advisors featuring leading financial market experts.

 
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DIGITAS

Served as lead content producer for the Digitas Newfront from 2012-2018, the agency’s biggest IP, which has featured A-list celebrities such as Meredith Vieira, Rashida Jones, and Andy Cohen, and musical performances by Betty Who and Timbaland.

Brands in the program have included executive leaders from American Express, GE, Taco Bell, Teen Vogue, Old Navy, REI, CVS, New York Times, and iHeart.

Highlights include:

  • Rashida Jones sending her first ever-tweet live on stage with the help of Bravo’s Andy Cohen

  • Meredith Vieira interviewing the President of CVS after their decision to take cigarettes off the shelves

  • A reunion of the founders of MTV

The event’s digital content experience has included:

  • On-demand segments on YouTube

  • Pre-show livestreams on Cheddar

  • Red carpet livestreams hosted by Twitter

  • Video partnerships with Funny or Die

  • E-blasts and companion website

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CONTENT INNOVATION AGENCY (in-house agency for NBCUNIVERSAL)

Worked on the in-house strategy and creative team behind NBCU’s advertising strategy, managing production for the digital companion experience for NBCUniversal’s 2017 Upfront campaign.

  • Produced a complete redesign of the award-winning video platform, the Together site, which houses advance access to pilots and trailers for NBCU’s advertisers, developing a new editorial look and new interactive functionality

  • Produced the livestream from Radio City Music Hall and E! Live From the Red Carpet’s pre-show and Telemundo’s press conference livestream

  • Production of all website content, online ad campaigns, e-blasts, social media, and original video series featuring NBCU stars & executives

  • Served as digital producer for NBCU networks (including Bravo, USA, and NBC) and NBCU business units, responding to RFPs on a variety of creative projects

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SONY MUSIC

Served as the content producer and strategist behind the launch of Astronauts Wanted, a new online video studio from Former MTV Chief Judy McGrath. The focus here was on producing content on Vine, Instagram and YouTube with influencer talent to build buzz.

Starting with collabs with influencers on Vine and Instagram, I then developed and executive produced #DAYOFF, a social media twist on Ferris Bueller’s Day Off featuring the three biggest teen social media stars, with them vining in real-time as they took a day off in New York City. Videos were then released on Astronauts Wanted’s new YouTube channel.

The result was pure brand awareness among target teen demo.

  • 3 million+ views on YouTube, Millions of views on Vine across 4 different accounts

  • 2.6 million+ Twitter impressions

  • 20,000+ organic followers on Vine, Twitter, and Instagram

  • ZERO paid promotion

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AOL’s MAKERS

Served as the programming director and lead content strategist for Emmy nominated program MAKERS surrounding the TV premiere of the MAKERS: Women Who Make America on PBS. The program includes a TV component, video platform MAKERS.com, and event series.

The brand sponsor was Simple Facial Skincare.

  • Oversaw production of the video platform MAKERS.com and all social channels, resulting in:

    • 40 million+ video views on MAKERS.com

  • Led a social strategy that involved the TV network PBS, the brand Simple Facial Skincare, and hundreds of influential women including Gloria Steinem, Katie Couric, Ellen DeGeneres and many major women’s organizations for the TV broadcast on PBS-- a live conversation that went viral:

    • a #1 trending topic on Twitter for four primetime hours

    • 38,000 hashtag mentions

    • 173 million Twitter impressions

  • Produced a series of live events/ screenings including the red-carpet premiere at Lincoln Center with celebrity speakers such as Gloria Steinem and Marlo Thomas

  • Launched multiple digital campaigns including the Search for the NextMAKER campaign, which received 1200 nominations

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CREATE THE GROUP CLIENT: REPLAY JEANS

The focus here was on providing the content strategy for Replay’s newly re-designed global e-commerce site as well as strategy for their original video content production and social media.

 
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ATMOSPHERE PROXIMITY CLIENT: ETHICON

Using audits, competitive research, and persona interviews, the focus here was on connecting the consumer journey from the sales representative’s app to website to continuing education experience to social media experience by leveraging video, optimized for each experience.