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Daryn Strauss is a WRITERS GUILD AWARD winning writer, producer, director, and digital media pioneer who has won numerous awards on projects that have garnered over 250 million views.
Her sassy, touching, and relatable voice and quick-witted dialogue first received notice when her web series Downsized launched as part of the first wave of scripted web series. The pioneering, critically acclaimed dramedy followed the desperate and absurd choices of middle class New Yorkers during the economic crisis and was recognized by numerous publications including the Los Angeles Times, Indiewire, Fast Company, and The Guardian as one of the best scripted series on the web, earning Daryn a 2012 WRITERS GUILD AWARD nomination. In 2016, she took home the WRITERS GUILD AWARD for Original New Media for Weight, her online comedy about life after reality TV weight loss, which she created, wrote, and executive produced through her production company Digital Chick, named after her popular blog, which received 2.5 million Twitter impressions during its online premiere. She was also part of the writing team of the EMMY AWARD winning transmedia series The Lizzie Bennet Diaries, a modernization of Pride and Prejudice with Lizzie Bennet as a YouTube vlogger which is one of the most popular multi-media shows of all time (75 million+ views on YouTube).
As the Programming Director of AOL's EMMY nominated MAKERS, Daryn was tasked with overseeing programming on MAKERS.com and leading social media. She then directed the biggest social media activation in AOL history, orchestrating Gloria Steinem and hundreds more incredible women and women's organizations on Twitter for the TV premiere on PBS, a live conversation that went viral, a #1 trending topic for four primetime hours, with nearly 200 million Twitter impressions and 40 million+ video views. She also produced the red carpet premiere at Lincoln Center. She then worked with Astronauts Wanted and Sony Music to tap into Vine, collaborating with many of the app's stars. She created #DAYOFF, a social media take on Ferris Bueller's Day Off for Vine and YouTube featuring teen internet superstars Cameron Dallas, Nash Grier and Lauren Giraldo (3 million+ views on YouTube and millions of views on Vine).
She is a long-time producer and writer of several Upfronts and NewFronts, including Digitas's NewFront, the anchor event of NewFronts week, which has featured Rashida Jones, Heidi Klum, Meredith Vieira and more, with pre-show and simulcast livestreams hosted by Cheddar and Twitter as well as award-winning videos co-produced by Funny or Die. She has also been the writer and producer of Studio71 NewFronts, surrounding which the virtual #WaterBalloonFight was launched to 131 million social impressions. She produced the red carpet premiere of MAKERS: Women Who Make America at Lincoln Center, and most recently she served as the producer for the digital companion experience for NBCUniversal's 2017 Upfront at Radio City Music Hall.
Daryn is best known for her 2010-2012 blog “Digital Chick TV” which celebrated the work of female online video creators. Over the course of her career, she has spoken at many events-- from the Writers Guild to NYWIFT to UrbanWorld Film Festival to Baltimore New Media Festival and even on Capitol Hill-- offering insights into the latest issues in online video and social media.
Producer/ Programming Director, Digitas NewFront 2012-2018. Programs have featured Rashida Jones, Heidi Klum, Meredith Vieira, Andy Cohen, CNN’s W. Kamau Bell, founders of TIMESUP, and musical performances by Timbaland and Betty Who, plus much more
Producer, digital companion experience to NBCUniversal’s 2017 Upfront campaign & event livestream from Radio City Music Hall including E!’s Live From the Red Carpet pre-show and live press conference for Telemundo, as well as production of the Together video platform and original videos featuring NBCU stars and execs
Creator/ Executive Producer, “DAYOFF” series for Astronauts Wanted & Sony Music featuring internet superstars Cameron Dallas, Nash Grier, and Lauren Giraldo (3 million+ views)
Writing Team, “The Lizzie Bennet Diaries”, EMMY AWARD winning series (75 million+ views)
Programming Director, EMMY AWARD nominated “MAKERS: Women Who Make America” (AOL in partnership with PBS) featuring female pioneers such as Gloria Steinem, Oprah Winfrey, Ellen DeGeneres telling their stories in their own words (40 million+ views and #1 trending topic)
Producer/ Director, star-studded “MAKERS: Women Who Make America” red carpet premiere at Lincoln Center
Producer/ Programming Director, Studio 71 NewFronts 2015 & 2016 and the largest virtual #WaterBalloonFight (131 million social impressions)
Manager/ Producer, launch of first ever 24-hour live streaming news network on Twitter, TicToc by Bloomberg
Speaker, Capitol Hill hearing on net neutrality
Creative Advisor, launch of VProudTV from former AOL & Google exec Karen Cahn
Winner, Writers Guild Award (2016) for Weight
Nominee, Writers Guild Award (2012) for Downsized
(Awarded on behalf of)
Winner, ProMaxBDA Award (2017), on behalf of NBCUniversal
Winner, Digiday Publishing Award (2013), on behalf of AOL's MAKERS
(Projects worked on awarded)
Winner, Emmy Award (2013), The Lizzie Bennet Diaries
Nominee, Emmy Award (2013), MAKERS: Women Who Make America